Surfboard manufacturing for a modern planet

THRIVING 

Thriving, because we believe that by freeing you up to work on your business and focus your creativity, your business will naturally thrive.

QUALITY

Quality, because we appreciate great surfboard design only enhances the surfing experience when it is faithfully converted into products.

LOCALLY MADE

Crafted locally because we believe in eliminating supply chain inefficiencies and investing in the communities in which products are sold.

OUR MISSION

To bring surfboard manufacturing back to Australia:

  • by providing brands with a local manufacturing solution that delivers higher quality and accurate replication of designs;
  • is more demand reactive with a low lead time;
  • is a capital efficient and cost competitive alternative to offshore production.

WHAT WE DO

kinaroad offers an EPS/Epoxy manufacturing service that provides an authentic alternative to offshore production alternatives.

We operate a lean manufacturing environment that uses innovative technology to deliver cost efficiencies. Our solution enables surfboards to be expediently and accurately machined, reducing the need for manual fine shaping or fin box routing. Unlike existing shaping machines, this saves time and increases efficiency, whilst ensuring that every board is consistently shaped to the designers specification.

Designed to be fully compatible with Shape3D and Aku design software, designers simply upload their existing design files to our machining platform in order to have them faithfully replicated.

If you are a surfboard shaper or brand owner, contact us to see if we can assist you with your manufacturing requirements – click here for customer enquiries.

What makes Kinaroad different?

What problem are we solving?

Over the past decade surfboard production has been steadily moving offshore to low labour cost countries that can offer super low prices. Consequently many of the brand name surfboards now sold in Australia are imported from Thailand, Vietnam and China.

Despite low price there are other hidden costs to this model. For example, lower quality, unfaithful replication of designs and long lead times. Geographical dislocation makes it difficult for the surf brand to manage quality issues. There are high working capital requirements given that boards must be paid before shipping.  A long lead time means that brands must predict ahead of market demand what models and sizes will sell. This inevitably results in a portion of imported boards having to be discounted to clear eroding margin for everyone.

Furthermore, the consumer is getting a lot more savvy about the origin and environmental lifecycle of products. Does the surf community really want to purchase a new surfboard that has been shaped by someone in a far away country and who has possibly never surfed?

We believe ‘Locally Made Matters’

We are investing locally, creating employment opportunities and training our staff in lean manufacturing methodologies. We utilise innovative technology to ensure faithful replication of the designers intent. Our manufacturing solution has a lower lead time, is therefore more demand reactive and requires less capital.

How is our solution more accurate?

One of your valued customers, let’s call him Bob, purchases an identical board to his mate, only to find they are not the same? What is going on here? It is estimated that for every ten supposedly identical boards in production, only one or two come out as the designer intended. Why is this?

Let’s break it down…

Most boards are first rough cut by a simple 3-axis routers. These machines have a high ‘step-over’ (distance between machining paths) and large diameter tool. Furthermore, the board is manually turned over and re-aligned during the machining process which is extremely difficult to do accurately.

This machining process creates rough shape of the board with a bumpy corrugated surface which then needs to be interpreted and manually finished by what the industry calls a finish shaper; a highly skilled process that takes 25 to 45 minutes. Hence, unfortunately not all boards are a faithful replication of the original designer’s intent.

The world’s top shapers understand this dilemma which goes hand in hand with scaling their brand by using offshore production. Unfortunately they can not be everywhere at once to guarantee their designs are faithfully replicated. With this loss of quality control they risk their brand, integrity and credibility.

With kinaroad they no longer need worry.

What does the future look like?

Once established in Australia, kinaroad intends to expand their manufacturing foothold into California and then Europe.

Ultimately, surfboard designers will enjoy certainty that their shapes will be accurately produced in different markets irrespective of manufacturing location. Designers can be more adaptive and customer focused, innovating and deploying new products to market quickly without having to worry about the manufacturing and distribution challenges.  Surfboard brands can now scale globally with the confidence that the quality of their products are consistent across the markets they serve.

Customer Opportunities

TWEED HEADS FACILITY

kinaroad has deployed its first manufacturing facility in Tweed Heads, Gold Coast, just moments from the famous Kirra and Snapper Rocks point breaks.

kinaroad specialises in EPS/ Epoxy construction of high performance surfboards. Our machining technology is compatible with Aku Shaper and Shape3Dx design programs to ensure an effortless transition for designers using these platforms. If you have any interest in our service please get in touch.

BRANDS

We are currently developing partnerships with brands who wish to utilitise our service.

  • Full interoperability with Aku Shaper and Shape3Dx
  • Custom or stock orders welcome
  • Low lead time
  • Made in Australia

PROGRESS TO DATE

Cups of Coffee
HOURS INVESTED
CUSTOMERS
WAVES RIDDEN

Our Team

Our story

kinaroad started in 2006 with a dream to create a more efficient manufacturing solution for surfboards. Central to this idea was a lean manufacturing system that could be deployed cost effectively into any market.

Our mission

Building boards is traditionally labour intensive, which is why high volume production typically takes place in low labour cost countries. This creates inefficiencies both in lead times and transportation costs. Our mission is to develop technology that automates the process, taking the pain out of manufacturing and allow boards to be made at scale in the markets in which they are used.

Who are we?

kinaroad would not exist without a dedicated group of technology partners and a talented team. A rare blend of expertise has been brought together in order overcome the numerous challenges inherent in creating what is intended to be a ground breaking revolution in surfboard manufacture.

  • The New Zealand government’s Callaghan Innovation is a major stakeholder. Callaghan accelerates the commercialisation of innovation by firms in New Zealand. They are proud to be key investor and an integral part of our journey.
  • kinaroad is backed by Maui Capital, an Auckland based private equity firm with NZD500 million under management. Maui specialises in partnering with successful management teams to build and grow quality companies and is excited about the opportunity that kinaroad has ahead.
Paul Winton

Paul Winton

Founder/ Shareholder/ Director

Entrepreneur - Engineer - Investment Specialist

Scott Fenton

Scott Fenton

Shareholder/ CEO

Entrepreneur - Strategist - Rule-Breaker

Todd McLeay

Todd McLeay

Director

Marketing Maestro - Entrepreneur - Innovator

Josh Scholar

Josh Scholar

Chief CAD/CAM Engineer

Mechanical Engineer - Robotics Expert

Chris Downing

Chris Downing

Chief of Software

Software Engineer – Software Architect

Sam Pinches

Sam Pinches

Mechanical Engineer

Mechanical Engineer

Todd Halliday

Todd Halliday

Operations Manager

Selwyn Van Wyk

Selwyn Van Wyk

Composites Innovation Manager

Hylton Van Wyk

Hylton Van Wyk

Quality Control Manager

Nathan Tummon

Nathan Tummon

Sander

Clinton Cross

Clinton Cross

Laminator

Steve Van Wyk

Steve Van Wyk

Laminator

Zac Arena-Foster

Zac Arena-Foster

Apprentice

James McRobert

James McRobert

Apprentice

Ting Hsu

Ting Hsu

Apprentice

Adam Croxford

Adam Croxford

General

"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."

ANTOINE DE SAINT-EXUPÉRY

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